BSA Media Services
Everyone — and every brand — has a story to tell. Navigating the world of content creation, publishing, and on point messaging can be tricky. At BSA Media, we are deeply interested in expanding readership by connecting readers with authors.
Having an experienced team to participate in the process and guide conversations can move a project forward with ease and efficiency. BSA Media offers a multitude of services so you can choose what is the most helpful approach in light of your goals. We employ editors, marketers, and other creatives on a per project basis so your desired outcomes can be met with energy and innovation. Whether you’re already in the publishing industry and need consultation, are new to publishing and want to land a book deal, desire expansion of your personal brand with content distribution, or simply need an article written or panel facilitated, we can help!
BSA offers media support in the following areas:
General Business Strategy
- Collaborate with business leaders to identify growth potential and goals
- Research and prioritize opportunities in various markets
- Identify opportunities for acquisition and innovation
Publishing Strategy
- Outline monetary and philosophical goals for an imprint, brand, or book project
- Identify personnel roles, skill sets, and deliverables
- Align contributors in overall goals, deadlines, design, and tactics
- Consult regarding backend dynamics such as SEO, BISAC, and other meta data
- Provide content strategy that includes reframing and repacking content for various media formats to gain the widest reach and audience with an author’s message
Book Proposal Preparation
- One-on-one author work to form book concept
- Identify marketing hook and best possible category positioning
- Formulate the summary, table of contents, sample chapters, marketing opportunities, influencers, and endorsers
Project Management
- Oversee book projects as early as concepting and as late as go-to market
- Begin editorial work that could include overall feedback, editing copy, and/or identifying a collaborative writer or work-for-hire author
- Research and hire designers or artists to complete project work
Literary Agenting
- Network with top publishing executives in the industry to garner enthusiasm and interest
- Negotiate contract language and secure financial offers
Speaking & Interviews
- Present group workshops that outline how to start down the path of book publishing
- Provide interviews with experts regarding the publishing industry or facilitate panel discussions
Brand Management & Marketing Strategy
- Identify target market and outliers to build foundational brand plans
- Produce marketing information specific to genre, audience, retail outlets, and key partners in driving awareness
- Build out marketing tactics based on timeline and author’s platform, event schedule, PR strategy, digital marketing opportunities, and other traditional methods
Management Consulting
- Review organizational mission statement and goals
- Furnish the Myers-Briggs Type Indicator test and facilitate Clifton StrengthsFinder discussions for personal and interpersonal development
- Utilize Appreciative Inquiry dynamics for planning and ongoing growth